Recently I read a book, Big Data: A Revolution That Will Transform How We Live, Work and Think and find it really informative. I would recommend it to any one curious about big data and its impact. The book does not assume your technology background.
Below are some of the insights that the book provides:
Big data is one of the consequences of a change that is taking place now; the authors describes it as datafication - a concept which refers to taking information about all things under the sun - including ones we never used to think of as information at all, such as a person's location, the vibration of an engine, or the stress on a bridge - and transforming it into data format to make it quantified. This allows us to use information in new ways, such as in predictive analysis: detecting that an engine is prone to a break-down based on the heat or vibration that it produces. As a result, we can unlock the implicit, latent value of the information.